Videos are widely used as marketing collateral in both B2C and B2B companies. Corporate videos are used to express the company’s message more clearly and make a genuine human connection with the audience. With videos, it is possible to keep your message detailed, yet wrap it around within a few minutes. Companies have two options to produce corporate videos, either produce the entire video in-house or work with a professional video production companies.
Professional video production companies have extensive experience in producing corporate video content, and they have talented professionals who can make great videos within a short period of time and apply tested marketing strategies. If your organization is looking for a video production company in NYC, this article is for you.
4 Tips to Hire Video Production Companies in NYC
1. Keep a Brief Ready
No matter which video production company you will end up with, you need to give a detailed brief to the video producer, stating your visions and expectations - or plan to have a strategic conversation to lay out goals for the video production project. This helps the video production company to learn about your company, your products and objective of the corporate video. This background and direction will help the video production company to offer a quote and ideate on the script, shooting and other aspects of video production.
2. Make a list of production companies
The next immediate thing you need to do is make a list of video production companies in NYC. The best place to start the search is online. Check their websites where all the details regarding the company are stated. Go through their client portfolio, testimonials from previous clients, and samples of previous work. By going through the video production companies’ website, you will have sufficient clarity whether the company can deliver what you want.
3. Request a Quote
Once you have made a list of the video production companies in NYC, it is time to narrow down this list further and only retain those who can match your budget and expectations. Send the brief to each shortlisted company, or call them to get a feel for their customer service, and ask for a quote specific to your project. Go through the quotes and shortlist only those who you think are suitable for your objectives. Look for a company that understands your vision and can provide you with a flat-rate for the production - this will eliminate concerns down the line about potential budgetary overages.
4. Request a Proposal
A proposal includes a brief summary of everything that the production company can offer you, the production standards they would follow, a high-level overview of the proposed creative approach, and a flat-rate for the project. Among the shortlisted video production companies in NYC, you will need to select the corporate video production proposal of the company that you feel can best bring your corporate video to fruition.
Again, the right partner should be available to answer any questions that you may have and guide you through the corporate video production process. Once you have all of these answers selected your preferred video production company in NYC; and get started on your corporate video production project.
NYC Video Pros, one of the leading video production companies in New York City providing a flat-rate corporate video production solutions that allows any organization to leverage the power of video. To learn more about us, visit www.NYCVideopros.com/about.