So finally your business has taken off and you feel the need to create a business logo or web presence. Creative work like a designing a business logo or marketing collaterals is best left to the professionals. All you need to do is find a good freelance graphic designer in Los Angeles who can create the perfect image that represents your brand and its values in the right way.
With so many graphic designers in Los Angeles, it can be difficult to pick the right one, especially if you are not from the design field and have not done it before. To make things easy for you, we are providing you some tips to find a best freelance graphic designer for your company.
The Preparation Stage
Before you start checking portfolios of web designers, you need to ask yourself some basic questions and note down answers for them (will be useful to write project description)
· What Are You Trying to Achieve Through the Project?
Every project has a goal and it’s helpful to have a clear idea about it. The goal can be anything such as getting a business logo designed or marketing collaterals for your next holiday sale campaign.
· What Is Your Budget?
You need to be honest when deciding the budget for the project. You might easily get enamored by the designs in the portfolio and the designs might be out of your price range.
· What Is the Timeline?
Do you have any time constraints? When checking the portfolios you can ask the designer how much time they needed to complete similar projects.
You can use the above information to create project description like- “I am looking for a graphic designer to design my business logo. The budget for the project is $5000 and I need the logo within 3 weeks after assigning the project”
Now some tips to find the best freelance graphic designer in Los Angeles.
Identify the Skills Needed for Project
You need to have a basic understanding of design and the software skills needed without which it is impossible to review designer proposals. For instance, which software will be used to create the design? Adobe Illustrator or Visual Studio. What is the final deliverable?
Explain Your Brand Value and Target Audience
A good design is not only limited to the visual element. It speaks about your organization. The designer should get a clear understanding of your business and the target audience for which the logo is being designed.
Check Designer’s Creative Abilities
You can show a critique logo or website to the designer and ask how the designer could have it done differently. The answer will provide you insights into designer’s creative abilities. It will also help you understand the designer’s creative process. The goal of this activity is to see how the designer handles something unknown and what the end result is.
Look for Industry Related Experience
If the designer has industry related experience, the learning curve is greatly reduced and the designer would be able to complete the project in lesser time. An industry related experience even as a consumer will help the designer to get an idea of the ideal customer.
Always remember, you need to focus on all aspects above when looking for a freelance graphic designer in Los Angeles. The more information you gather while interviewing the designers, the closer you get to select the best freelance graphic designer for your project.
Vitamin Talent is a creative staffing agency providing companies with the right talent and placing job-seeking candidates in the best positions like freelance graphic designers in Los Angeles or web developers in Boston, etc. For more information, visit www.vitamintalent.com/What-we-do.